Social Engagement

During my leadership at Square Magazine, I prioritized building a social presence that reflected the publication's evolving identity — modern, experimental, and unmistakably Ole Miss. Through a refreshed content strategy, consistent visual direction, and a sharper editorial voice across platforms, the magazine saw measurable growth in follower count, post engagement, and audience reach. By aligning every post with Square's brand aesthetic and treating social as an extension of the print issue rather than an afterthought, we transformed the channels into a true storytelling space — one that pulled readers in, kept them engaged, and gave the Square community a place to live between issues.